We call our approach to developing the technologies and solutions of tomorrow 'mission-focused innovation'. What do we mean? It is about starting with our customers’ most challenging problems and working backwards to the technologies and solutions that will solve them.
To achieve this we need to understand what our customers really need, better than ever. That includes both their present needs, and then going one step further to understand their potential future needs. Only then can we build the cutting edge technology for a safer tomorrow.